Union Pacific Corp (UPC), the rail line operator, recently announced that they would likely be increasing their rates on intermodal traffic in 2009. Despite a 19% reduction in shipping volumes, and operating at 75% capacity, the Company is targeting “only” a 5-9% increase in rates. Rob Knight, CFO at the railroad, said that lower costs for fuel and increasing competition for available freight loads will hold down rate increases in 2009. He went on to say that trucking companies have stepped up pricing pressure in the intermodal business as companies lower their rates just to keep truck fleets in action during the economic downturn. However, UP remains committed to maintaining their profit margins and returns on their business.
I may have missed the day they covered this in Econ 101, but this doesn’t sound like a great strategy to me. Basically, the company has said they would rather lose business to the trucking companies than lower their return targets. So, a larger % of nothing is better than a smaller % of something? That just doesn’t add up. In fact, UP has idled 400 locomotives and furloughed about 3,000 employees already. If your competition can move product from point A to point B for a lower rate (while still making a profit margin that is acceptable to them) then that’s the route your customers will use.